Anticipating Record-Breaking NFL Sports Betting Handle in 2023

The NFL's handle for 2023 is poised to reach unprecedented heights, with expectations exceeding the $20 billion mark. As we delve into the upcoming NFL season, it's evident that football reigns supreme in the world of sports betting in America. According to a CRG Global Report 2022, 81% of mobile sports bettors placed their wagers on NFL games, making it the undisputed favorite among sports enthusiasts. The significance of this trend cannot be overstated, as over 60% of fans who participate in sports betting find themselves more enthralled and committed to watching the games they wager on due to their involvement.

Furthermore, the NFL made a strategic move in July by forging a partnership with Genius Sports, extending through the 2027-28 season. This collaboration has given birth to the NFL's Watch and Bet platform, relying on fast game feeds tailored for U.S. and Canadian sportsbook apps to deliver live games to eager fans. Genius Sports plays a pivotal role as a data integrity platform by providing feeds for microbetting and parlays. The significance of this partnership lies in the league's bet that heightened fan engagement through sports betting will translate into record-setting NFL handle figures for the forthcoming season.

The Empire State, New York, is primed to kick off the NFL season in grand fashion. The opening Monday Night Football clash between the Buffalo Bills and the New York Jets is no coincidence. The Bills, fresh from a playoff loss against the Cincinnati Bengals, are looking for redemption. Meanwhile, the Jets have had a remarkable offseason, acquiring Aaron Rodgers during the offseason and starring in HBO's "Hard Knocks." Along with developing Rodgers, the Jets were selected to participate in the NFL Hall of Fame Game, which became one of the most watched games in recent history.

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States Poised for NFL Betting Action

New York boasts one of the nation's most prominent sports betting markets in a state where possibilities abound. In the early months of the year, New Yorkers placed wagers exceeding $300 million. By June, the sports betting handle in the state had surged past the $8 billion mark.

Massachusetts and Ohio are two additional states to monitor this NFL season closely. Ohio launched online sports betting in January, while Massachusetts followed suit in May. Bettors in these states have the unique opportunity to place wagers on the NFL and an entire college football season. In Massachusetts, bettors contributed nearly $500 million in handle during the first month of mobile sports betting's debut in May.

Prospects for NFL Betting Growth in 2023

With the expansion of mobile sports betting to new states, the NFL sports betting handle for the 2023 season is poised for substantial growth. The NFL's record-breaking numbers during the Hall of Fame Game have set the stage for increased viewership this year. This surge in viewership is expected to correlate directly with the increase in NFL sports betting handle. It could surpass a $100 billion threshold for the total amount of money wagered on sports since the post-PASPA era if the NFL sports betting handle surges by this amount.

In the upcoming NFL season, all eyes will be on states like New York, Massachusetts, and Ohio as they are poised to make significant contributions to the NFL sports betting handle, setting the stage for a thrilling year of football and wagering.